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BEIJING， Sept. 17 (Xinhua) -- The nascent "online influencer" industry is expected to embrace a boom， as self-made Internet celebrities， brokers and investors gather for new business opportunities at the ongoing World Influencer Forum in Beijing.


While venture capitalists seem to have less passion for technology startups amid a sluggish global economy， they are acting fast in the new battlefield of Internet celebrity chasing.


"Internet celebrities have attracted most of the Internet users' attention， which can translate into cash through online advertising and e-commerce，" said Ding Chenling， founder of Redbang， an Internet celebrity consulting firm and sponsor of the summit.


The spread of social media platforms， including Twitter， Facebook， Instagram and Sina Weibo， as well as short-video sharing and live streaming platforms， have all contributed to the mass production of Internet celebrities， said Ding.


The World Influencer Forum， which kicked off on Friday， provides a sounding platform for Internet celebrities， investors and brokers from both home and abroad to communicate and learn from each other， he said.


Internet celebrities， or Wang Hong in Chinese， are usually regular people who go on to attract millions of fans by creating original content on the web and social media， often becoming key opinion formers and online broadcasters.


Internet celebrities are divided into three categories: eye-catching celebrities， typically with good looks， who appear on live broadcasting platforms; e-commerce Internet celebrities who recommend and sell goods; and those who create original content， said Cai Xiang of SAIF Partners， a private equity firm operating in China.


"The biggest opportunity lies in Internet celebrities with unique content，" said Cai.


Papi Jiang， an Internet celebrity who became famous by posting satirical videos on social media sites， received 12 million yuan (1.8 million U.S. dollars) in venture capital this March for a 12 percent stake in her team.


Investors sold the first ad on Papi Jiang's videos at an auction on April 21 for 22 million yuan， which was deemed a milestone for the Chinese Internet celebrities industry.


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