Are you looking to the internet as an additional revenue stream for your business? Many companies are these days. Unfortunately Carlos Sanchez Uruguay Jersey , some small business owners believe all they have to do is post a webpage to the internet and sit back and watch the money flow into their bank account.


Sorry to disappoint you, but that is not the way it happens. Marketing is as important to the online business as it is to an offline business.


How are your customers going to find your website? Simple, you have to tell them where it is. You use your marketing strategy to do so.


Just like in your ?brick and mortar? business needs customers your online business needs customers. On the Internet, we call it traffic. To be successful, you need focused pre qualified traffic.


Optimizing your website will bring qualified prospects to visit. Your conversion rates will be higher because your visitors will be interested in your products. Instead of creating interest, you only need to direct it to where you want.


So how do you get this wonderful traffic? You use technology to assist your marketing! Make those search engines work for you instead of against you.


Search Engine Optimization (SEO) is the process of creating the optimal environment for your business website. We are going to break it into these four steps. Keywords and keyword phrases. Optimization of the physical layout of your internet website. (Discussed in part two.) Providing quality content. (Discussed in part three.) Linking strategies. (Discussed in part four.)


Key Words and Key Word Phrases


Say you are putting together a website on horses. How are people going to find it? You got it Alvaro Pereira Uruguay Jersey , words and phases!


Sit down and look at your website. What is it really offering your customers? Is your website is about horses? What kind of horses? Arabians! Is it a history site or training site or both or neither?


Eventually, you define your site as one about the history and training of Arabian horses in Argentina.


Now you can generate a list of words and phrases to describe your site content. Enter your keywords into a search engine and determine how to combine them based on how focused you want the results.


For example: Arabian (HITS=14,200,000) Argentina (HITS=191,000,000) Horses (HITS=45 Alvaro Gonzalez Uruguay Jersey ,400,000) History (HITS=1,670,000,000) Training (HITS=1,450 Abel Hernandez Uruguay Jersey ,000,000) Horse training (HITS=19,300,000) Horse history (HITS=37,700,000) Training horses (HITS=8 Wholesale Uruguay Soccer Jerseys ,260,000) History of Arabian horses (HITS=611,000) Training Arabian horses (HITS=563,000 Training Arabian horses in Argentina (HITS=112,000)


Putting these words together into key words phrases will help your customers target your website. The more targeted your keywords, the easier it will be for your customers to find you.


As you can see Wholesale Uruguay Jerseys , when your keywords become more explicit, you get fewer returns from the search engines.


Search engines regularly scan websites to update their records. High quality focused keywords and keyword phrases will help them index your website. Once indexed, your keywords will help direct customers to your website. This translates into increased sales.


Before you read part two, take time to identify keywords and keyword phrases for your website. In the next segment, we will take these keywords and imbed them into the structure of your page to increase the chances that your customers will find your website.


There is an air service located in England by the name of British Midland Int’l that furnishes flights to many places throughout the world. Gaining a strong reputation in the field of airlines, BMI has been servicing people for over seventy years even though the larger airlines are more familiar. We will be viewing some details and characteristics in this feature regarding British Midland International.


An interesting fact about BMI Airlines is that it has a higher percentage of business travelers than any other airline. Although some airlines offer business flights Cheap Uruguay Soccer Jerseys , BMI Airlines offers the most destinations in the industry. Business-Class travelers are also treated much better on this airline than on any other. If you want to travel in luxury, BMI Airlines offers everything from spacious seating to probably the best menu in the airline industry. To top it all off, phone reservations can be made with your cell phone, making frequent fliers feel even more special.


European travel has never been cheaper as BMI has created Bmibaby Airline, a specialty airline that gives great deals for regional European travel. If you need to save some money while traveling in Europe, Bmibaby Airline can usually give you a great deal to one of its 20 destinations. If you go to the United Kingdom Cheap Uruguay Jerseys , or choose to travel the rest of Europe, BMI will be there to help you get to a variety of different locations for your business or leisure trip. For example, if you’re booking a flight from somewhere in the US to England, and also want to take some shorter flights while in Europe, Bmibaby may have what you’re looking for. Bmibaby has a website that you can see if you have a computer Internet connection to check out the flights that are currently available.


BMI Airlines is well known as an airline that caters to business travelers, but it also offers unusually comfortable and convenient features to its Economy passengers as well. Even though someone flies Economy class because of the lower price Nicolas Lodeiro Uruguay Jersey , they don’t have to give up top notch benefits. If you like to sit in certain sections of an airplane when you fly, book early and BMI gives you the option of choosing your own seat out of those that are still empty. There’s also a variety of entertainment, a diverse menu of meals and refreshments and complimentary drinks, both soft and alcoholic. BMI provides a “Kit” just for children that gives them items they can do to keep entertained while flying.