Top Three Small Business Marketing Tips Marketing Articles | October 22 Jordan Willis Jersey , 2004
1)The first step to a successful marketing campaigninvolves planning. Know what you're going to do, whenyou're going to do it, what your distinctive salesmessage is, what your competitive advantages a...


1)The first step to a successful marketing campaign
involves planning. Know what you're going to do Joe Mixon Jersey , when
you're going to do it, what your distinctive sales
message is, what your competitive advantages are (from
the customer's point of view), and how you're going to
combine different strategies. Possessing this knowledge
will put you in an infinitely stronger position than if
your marketing approach is in any way haphazard. Put
your plan on paper and refine it every day.

2)Important principle: Prospective customers generally
need to be exposed to your company name and marketing message
multiple times before they can be persuaded to do business
with you. Cautionary note: That does not mean it's advisable
to make a long-term commitment to an untested advertising campaign.
Reduce the risk and increase the likelihood of a successful
outcome by first experimenting with different headlines John Ross Jersey ,
bulletted selling points, graphics, or themes to find an
advertising concept or combination of elements that produces
a solid response rate. Remember, though Jessie Bates III Jersey , that advertising
is only a small segment of your overall marketing strategy.
There are a myriad of other techniques -- many of which are
inexpensive -- that can be used to effectively promote your
business, increase your visibility, enhance your image,
and reinforce your marketing message in the minds of
your target audience.

3)Be prepared: Always have an up-to-date supply of
professional-looking business cards with you wherever
you go Billy Price Jersey , and hand them out at every possible opportunity.
A second key element of being prepared involves knowing
exactly what you're going to say when someone asks you
what business you're in or what you do for a living.
Think of it as sort of a 20 second "conversational
commercial". You don't want it to sound like a sales
pitch, but you do want to radiate enthusiasm and put
your business in its most favorable light every time
you talk about it. A third important aspect of being
prepared is having a fresh supply of brochures at your
office, briefcase, and car. When someone expresses interest
in your services Dre Kirkpatrick Jersey , that's a good opportunity to hand them
a brochure or write down their address and promise to send
them some information, including a well-written sales letter.

To stay motivated and goal-oriented, think of a qualified
lead as "a sale waiting to happen". While you can't convert
all prospects to customers, you can continually bring in
new business by acting on hidden (and obvious) marketing opportunities.

? 2004 Optimal Marketing Communications


Top 5 Funky Office Toys Technology Articles | April 28 Vontaze Burfict Jersey , 2011

There are occasions when ?the environment you work in needs a little fun injection. Even if you work in ?the funkiest of office like Google and Pixar you still get used to your ?surroundings. They may have thing like slides, games rooms and chill out rooms.



You can achieve the same ?fun effect by adding some relatively inexpensive fun items. By adding something ?new a fun to your desk you too can inject the fun into your office environment. ?This should help reduce stress levels and allow for a bit of harmless tom foolery.


There a numerous toys and ?gadgets which will provide the perfect entertainment for you and your colleagues ?these are some of my favourites:


USB Cup Warmer


How many times have ?you gone for a sip of tea or coffee and you get the unwelcome surprise that ?your drink is cold. It is a nasty experience and one that will be banished for ?good with this wonderful device.


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As an added bonus most cup warmers will also ?serve as a usb hub so you connect even more devices to your PC. Lovely!


Whack It
If you have been to the ?seaside within the last 20 years then the chances are you would have seen a whack ?it game. What better way to relive the stress from a meeting that didn?t go to ?plan than a quick round of whack it. Gets rid of any pent up frustration and ?will enable you to return to normal duties.


USB Missile Launcher?
Has the guy next to you ?not pulling their weight and let you down on a project then take aim and fire. ?Catch them unawares and watch them jump in surprise as they are hit with a barrage ?of foam missiles. Instant satisfaction, revenge has been dealt. Soon you will gain ?added respect, well until they out fire power you Carlos Dunlap Jersey , that is. Let the fun begin.


Riff Rocker